Fenty Beauty’s foundation shades accomplishment


Akayliah Anglin

A mother, songwriter, singer and entrepreneur named Rihanna created an amazing foundation that inspired the world. When Rihanna launched Fenty Beauty in 2017, the beauty industry was turned upside down. Finally, there was a brand that celebrated inclusivity and diversity in its makeup offerings. Fentys Beautys foundation shades, in particular, caused a stir with its groundbreaking range of 40 shades, catering to a wide range of skin tones. Before Fenty Beauty’s launch, it was common for makeup brands to offer limited foundation shade ranges, leaving many people with darker skin tones struggling to find their shade match. Fenty’s Beauty’s range, however, included shades for very fair to very dark skin tones, as well as undertones ranging from cool to warm to neutral. This meant that for the first time, people with a wider range of skin tones could find a match for their tone perfectly. 

        One of the key reasons behind the success of Fenty’s foundation shades, is the brand’s commitment to inclusivity. Rihanna herself has spoken about her own experiences of struggling to find a foundation that matched her skin tone, and this was the driving force behind her decision to create a range that worked for everyone. In fact, her brand’s slogan is “Beauty for All”. Rihanna herself states “Makeup is something to have fun with and women everywhere should feel included.”

          Fenty’s Beauty has been so successful that they have influenced other makeup brands to expand their shade ranges as well. Makeup brands such as Huda Beauty, launched its faux filter foundation range with 40 shades and Estee Lauder’s expanded their foundation shade range to 56 shades. It’s clear Fenty Beauty’ impact on the beauty industry has been significant and long-lasting.

        In conclusion, Fenty Beauty’s foundation shades have been a game-changer in the beauty industry. By offering a wide range of shades that cater to a diverse range of shades that cater to a diverse range of skin tones. It was created to make no woman feel excluded. Fenty Beauty’s commitment to creating products that work for everyone is an inspiration to other makeup brands, and it’s exciting to see how the industry will continue to evolve in the years to come.